At Sharptech we keep several factors in mind while running a mobile marketing campaign. Some of them include: researching the applications and technology used for your campaign, competitor study, determining the best mobile marketing practices for you – customising the campaign to suit your type, nature and size of business.
Top 5 Mobile Marketing Tools for Businesses
Mobile Ad Networks: Mobile ad networks sell ads that can run on apps or on the mobile versions of websites. Some popular ones include 4info, Airpush, Chartboost, Unityads, Tapjoy, iAd, Flurry, Mobilecore etc.
Local Mobile: Local Mobile includes GPS, geospatial and Location-based Services (LBS). Some well-known technologies include deCarta, Factual, Retailigence, LocAid, Beintoo etc.
Measurement/Analytics: These are tools that help you measure, manage and analyze your marketing performance in order to increase and improve your ROI. The best ones include google analytics, mixpanel, Flurry, webtrends, upsight etc.
SMS: Short message services, also most commonly known as “text messages” are sent through mobile devices and can consist of 160 characters. The following companies focus primarily on SMS: Slicktext, Tatango, CallFire, Sumotext etc.
Social Media Channels: Facebook, Twitter, Instagram, Pinterest, Google +, Linkedin, Tumblr, WhatsApp are great channels for engagement.
Advantages of Mobile Marketing for Businesses
There are a few important reasons why mobile marketing is more advantageous than just online marketing. What is most important is choosing the right strategy from the start.
Mobile is Everywhere
The large majority of mobile phone users have their mobile device within arm’s reach 90% of the time. This means marketing messages can be delivered to the intended audience when other forms of media are not available.
Perfect Timing
SMS messages, mobile coupons, and text marketing messages can be scheduled and delivered directly to the intended audience at the exact moment you desire. Combine those tools with mobile websites and web based kiosks to further enhance marketing efforts and expand your offerings.
Mobile is Personal
Consumers use their mobile devices on a regular basis to conduct personal business. Mobile marketing allows businesses to take advantage of this intimate relationship and create personalized communications that drive transactions.
Mobile has a past, present, and a future
Mobile devices have come a long way and are now an essential part of our lives. As mobile technology has advanced the costs have decreased. Currently smartphone devices are available to a large variety of demographics. Technology is moving forward with improvements to devices and the introduction of wearables consumers.
Mobile produces a high ROI
With a low initial investment and 98% open rate mobile marketing produces a high ROI. Many businesses find that these services practically sell themselves
Mobile marketing is a powerful marketing tool that outperforms traditional marketing in a variety of areas.
Mobile Marketing Services provided by Sharptech
Sharptech is fully dedicated to learning about and understanding your business. We ensure our marketing strategy is built with the sole focus of solving the problems your business faces. Each campaign is built with your needs in mind to solve your problems.
Mobile App Marketing: We use proven and innovative tactics to optimize your iPhone and Android apps for App Store search algorithms to boost organic downloads. We help you to improve your app name, keyword creation and optimization, app localization, app and icon design, content and descriptions, app marketing, video marketing on YouTube, screenshot optimization, app landing pages, app reviews and ratings, promotions etc.
Mobile Ecommerce: There is no one-size-fits-all strategy in e-commerce. No one "tried-and-tested" strategy is better than the other. We work in tandem to choose the best ecommerce platform for your business.
Mobile Responsive Website: Mobile responsiveness deals with how fast your site speeds up, how strong is your SEO, keywords etc. We focus on analyzing and optimizing your website from various points of view including an SEO perspective, a usability perspective, and a content perspective.
SMS Marketing: We offer bulk SMS services in various languages at affordable rates.
Location Based Marketing: At Sharptech we provide an advanced location-based intelligence platform that helps our clients use the large amount of mobile data available in the market to customize their products and services as per customer needs. We have a good regional and global presence.
Social Media Marketing: Social Media Marketing (Social Media Optimization, SMO) focuses on utilizing various social media networks as communication and advertising platforms to reach a wider audience of Internet users. We offer businesses the ability to create a presence in social media through the expertise of our trained and seasoned social media marketing team. At Sharptech, we can assist you with the right social media strategy, choosing the relevant platforms, account creation and management, blogging and articles and press releases.
