In order to gain a deeper understanding of how your online business develops through data, you need to use Facebook Analytics as an additional source of web analytics.
By default, Facebook Analytics gives you a lot of information about your online business, while Google Analytics might require you to configure it to suit your requirements.
What value can Facebook Analytics bring to businesses?
The purpose of Facebook Analytics is to help organizations understand how their consumers engage with their brands.
As a result of Facebook’s analytics platform, businesses can gain almost unprecedented levels of insight into their customers, whether it is where they live, how old they are, how gendered they are, or what device they use the most often to access the internet.
Reasons why Facebook Analytics is beneficial –
- Time Saver.
It’s easy to read and use, which saves you time. Thus, if you know who likes your product based on demographics, then you should focus your efforts there.
- Capitalize on Content.
Consider looking at how many users comment on your brand’s FanPage posts to see what they find interesting. In essence, you can begin to cater to your audiences’ needs. You can also view tab views and referral traffic analytics for your Facebook Page in the Insights dashboard (read link above) if you are an administrator.
- Document.
Document? With the new visualization tools, you can easily collect data. By viewing them full screen, printing them, and saving them, you will be able to conduct quantitative research and save them.
- Know Your Audience.
It is sufficient to know your audience or potential audience from the new features, as they only display demographics. Insights dashboards break it down for domain administrators. For example, admins get a breakdown of the number of contributions from users to the number of active users, demographic information on authorized users and active users, and the number of times permissions are prompted.
- Websites, Applications, and Pages.
All three channels can be used with these tools. You have no excuse not to take advantage of these new features.
So is Facebook Analytics advantageous?
Yes, very much so.
Due to Facebook’s additional user data collection, the free web analytics tool can help you discover more data points from which to improve your business. Let us connect and decode Facebook Analytics that will yield the desired results for your business