With Instagram, you can expand your business’s reach and engage your customers. Here are some reasons to create an account on Instagram.
What is Instagram?
With 2 billion monthly active users worldwide, Instagram is a hugely popular photo- and video-sharing social media platform. The following can be done by users:
- Post photos or videos
- Live Instagram Stories for 24 hours on your profile
- Make Instagram Reels (similar to TikToks), which are 15-, 30-, or 60-second videos.
- Video livestream
- The app allows you to shop directly from e-commerce brands
Instagram marketing helps you reach many people
More than 800 million monthly active Instagram users (Statista 2020) have grown organically since Instagram’s launch in 2010. Brands are more active and prominent on Instagram than ever.
Instagram offers many opportunities to build an audience for startups, brands, and small or big businesses. Brands can post creative visual content to reach and influence the target audience.
It is a visual content
Visual content is always engaging on the web. As our brain processes information 60,000 times faster than text. Visuals are attractive and can be comprehended and they get registered easily.
Instagram marketing tactics like videos have become the most popular content for brands to increase engagement and website traffic rate. Instagram also has a number of features comprising stories, and reels that help to connect with the audience. Stories are interesting and a great way to share information.
Instagram has the highest engagement rate
Instagram has the highest engagement among all the social media channels, many upcoming brands, established brands, and startups are paving their way out on this platform and are trying to make their mark.
Instagram helps generate brand awareness
It is crucial that your brand reaches out to the right audience Brands can make use of Instagram marketing to create a connect with audiences and utilize customer response and insight to nurture business.
Instagram marketing is helpful in creating effective brand strategies and making competitor analysis. It is crucial for brands to keep a track of their competitors, their brand strategies, and how they are utilizing the platform. This also helps the brands in understanding what is working for them and what is not!
Sharptech helps you to make an effective utilization of the social media platforms like Instagram that will help you achieve the goals for your brand!