In addition to reaching a large audience, mobile marketing can positively impact a brand’s business by communicating its message.
Benchmarking your social performance against your peers is a great way to leverage mobile marketing.
Online shopping and browsing have become popular on smartphones and tablets for many consumers. Marketers around the globe have also begun rethinking their digital strategies as a result of the smartphone revolution of the past decade.
Now is a great time to begin researching marketing trends that will have an impact in 2022. In the coming year, some factors may influence how you utilize mobile marketing.
More mobile-optimized emails
Optimizing emails for mobile devices has long been a best practice. To make an email mobile-friendly, limit image sizes, design so people don’t have to pinch and scroll too much, and use short paragraphs and bullet points to make the content more scannable.
Shoppable links
As a result of the pandemic, mobile commerce boomed. More social platforms are implementing shoppable links in their content today, and influencers and brands are leveraging this to reach viewers where they are.
Mobile app integration for a better in-store experience
According to a recent survey, two-thirds of consumers use retailers’ mobile apps during the holiday season to meld digital and physical shopping. In global research, 48 percent of respondents said they expect to do three-quarters or more of their holiday shopping online, while 47% said they expect to do three-quarters or more of their holiday shopping on their smartphone.
Technology for better engagement in real time
The adoption of real-time engagement technology (e.g., live streams and two-way live) skyrocketed during COVID, and now many consumers use it as a way to interact with e-commerce and service brands from the comfort of their own homes.
Streaming on mobile is becoming mainstream
There has been an increase in the number of people using streaming services. The increased use and frequency of mobile streaming have been attributed to consumer demand and competition for entertainment. Therefore, the number of consumers who frequently stream on their smartphones is consistently in the double digits.
Social networking that is focused on videos
Tiktok, a new video platform, is one of the top mobile marketing trends in 2022. With over one billion monthly users, the video-focused social networking service grew by 75% year-over-year in 2021. On average, users spend 19.6 hours a month on the platform, the same amount as on Facebook.
Technology has enabled consumers and marketers to enjoy a mobile experience that caters to almost every need, from entertainment to shopping to finding information
Sharptech Company will help you Keep abreast of mobile marketing software trends and industry data that will give your brand a competitive edge as you go on campaigns.