What is an SEO Audit?
Analyzing your website’s performance compared to best practices is the first step in creating a measurable implementation plan.
In order to optimize organic search performance, the audit will identify as many foundational issues as possible. The SEO audit will reveal:
- Issues related to technical SEO
- Structure of the website
- Issues with on-page SEO
- Off-site problems that may occur
- Problems with user experience
- Opportunities and gaps in content
- Analysis of the competitive marketplace
Your website’s success depends on regular SEO audits, here’s why:
There is always a change in algorithms
In order to provide a better user experience, search engines such as Google constantly evolve and update their algorithms. After a big algorithm update, many businesses have lost a lot of traffic to their websites. Keeping up with algorithm updates and changes will help you prevent losing all the traffic you worked so hard to get.
The page is not found
Your website can be diagnosed by running an SEO audit. Your website traffic will be reduced if you have broken links, redirects, or inaccessible pages, along with any other errors. With an SEO audit, this can be identified and remedied quickly.
Progress and ranking of your keywords
Monitoring and tracking your keywords is the best way to determine if your SEO strategy is working. A regular SEO audit will provide you with insight into the overall performance of your website, keywords you would like to rank for, and how you currently rank.
Analyzing website traffic
A full SEO website analysis will show you how your website is performing in search results by analyzing your search volume, URL clicks, and impressions using tools like Google Analytics and Google Search Console. It is always a good sign that your SEO strategy is working if you see an increase in clicks and impressions – make sure you monitor this information regularly.
You can diagnose and benchmark your website with SEO audits to identify successes, problems, and improvements.
Make sure you don’t underestimate the power of an audit
It may seem daunting to search through your website for hundreds of SEO ranking factors, but it’s well worth the effort.
If you conduct regular audits, you will be able to identify SEO issues before they lead to Google penalties. Looking for an SEO audit for your website? Sharptech is just a call away to provide you with some measurable results!