Small businesses receive a plethora of marketing articles. If time and money were not an issue, every good idea should be implemented.
It is unfortunate that small businesses have to wear many hats, requiring them to be jacks of all trades and masters of none.
What is the best way for small business owners to determine where to focus their marketing efforts when it comes to marketing?
Google My Business is a must for any small business with a physical location.
What is Google My business?
There are numerous useful services offered by Google to businesses, including Google My Business. Google allows you to register your shop/office location, along with other important details such as operating hours, business overview, and user reviews.
There is Google Maps that provides detailed maps of locations around the world, even displaying street views for visual references which are updated frequently, as well as business information for those businesses with locations listed.
Benefits of google maps for business –
People can find your business on Google Maps
A major advantage of Google Maps is its ability to help people quickly find your business. Google Maps pins and lists businesses based on the user’s search through its local search capabilities. Before visiting or contacting the business, the user can view their options easily.
Google Maps Encourages People to Visit Your Location or Website
In addition to providing a business phone number, Google Maps also highlights other contact or visiting information.For brick-and-mortar stores, such as shops or restaurants, users can quickly explore your business’ profile and find directions, all from one central location. No need to toggle between apps or web pages. It’s a simple scroll and taps between a lead and a customer.
Google Maps displays images of your business
There is an infatuation with images among users nowadays. An image is often the deciding factor when exploring or evaluating a business.
Consider, for example, choosing between two brunch restaurants with friends. Following your Google Maps business listing, you turn to the photos of the food after looking at the reviews and menu.
In most cases, the restaurant with more and better images will win your business.
Information and content that is up-to-date are essential, but photos and images provide a visual representation of your business that would otherwise be lost.
Providing customer credibility through reviews on Google Maps
The most effective way to build trust in a brand is to get social confirmation from others, and Google Maps displays online reviews in the profile listing.
The business credibility of Google Maps is based on:
- Ratings
- Reviews are written by others
- Images submitted by the public
Connect with Sharptech and we will help you start your google maps strategy that works the best for you!