In the world of marketing, Facebook is one of the most popular platforms. As Facebook has grown to more than 2.7 billion active users, it has also expanded its advertising network.
Although Facebook advertising offers many benefits, it also comes with a lot of complexities. Before you can understand how Facebook can help you reach new audiences, you must first understand what Facebook offers businesses and how its paid ad network is built.
Here are a few reasons why Facebook advertising is beneficial.
Micro-target your exact audiences.
Facebook, as with most social media platforms, offers advertisers the ability to target their ads based on user data. Data richness is one of the main advantages of advertising on Facebook. Your business can micro-target the audiences that are most appropriate for it.
Affordable and low cost.
As with many pay-per-click platforms, Facebook Ads are free for all businesses and the Ads Manager tool is free as well. Providing a budget and running ads are the only costs.
Marketers should expect to pay anywhere from a few cents to a couple of dollars per click for Facebook ads depending on several factors (your budget, your ad types, industry, etc.).
Facebook ads can give fast results.
Facebook business ads are perfect for brands that are looking to run both temporary and enduring digital marketing strategies – since they can start giving out revenue/conversion as soon as they go live. But they’re best for rapid results.
Once ad campaigns are created in the Ads Manager, are reviewed by Facebook, and once they go live, they start showing the results immediately and begin showing your brand/products to potentially thousands of people promptly.
Facebook allows remarketing.
Remarketing is a great way of reaching your target audience because users who have visited your website in the past will see your ad.
The time people see your business on Facebook or your website, they perhaps glance at it and never go ahead with it, even if you resent their interest a little bit. People usually have no motive to trust you, but when they see your ads again, it gives a higher chance of a conversion.
Sharptech will help you explore Facebook ads and grow your business to its full potential. Your business on Facebook ads is just a click away!