Advantages of Social Media Marketing for Companies over Traditional Marketing

Traditional includes conventional methods like Billboards, Newspaper/magazine advertisements, TV, radios, flyers, door to door sales etc. Social media marketing uses newer methodologies like various social media channels: these include Twitter, Facebook, Instagram, Pinterest, LinkedIn, Tumblr, Mashable, Snapchat etc.

Though traditional marketing has a proven success rate, here are some disadvantages. Therefore, social media is chosen over traditional marketing.

The advantages of social media are:

1. Faster: Reaching people through digital media is faster than traditional marketing.
2. Low cost: The marketing costs for traditional media is much more higher than the costs involved in social media marketing.
3. One-to-one communication: It is possible to communicate with the audience, get feedback and resolve issues on a personal level with social media.
4. Exposure: The exposure with traditional marketing is limited. As, there are lot of options available for people: publishers, channels it is possible that only a section of people would view your advertisement.
5. Analytics: It is possible to get actual page hits, insights and engagement rates, which is not the case with traditional media.
6. Simplicity: Social media marketing is simple to use unlike traditional marketing, which sometimes requires high skills and experience. Social media marketing is better executed by social media marketing
7. Flexibility: Social media marketing is extremely flexible. The information can be altered, added or updated which is impossible with traditional marketing.
8. Quick feedback: Social media marketing makes it easy to get feedback. Quick feedback ensures quicker resolving of problems and better response to queries. Traditional marketing has slower feedback.

Top 5 Social Media Marketing Tools for Businesses

Following are the best tools used by every single social media marketing agency in dubai:

1. Hootsuite: Hootsuite is a social media management tool. It allows to manage all your social media channels. It keeps a track and monitors trends, growth and team performance. It also enables you to create content and schedule posts.
2. Buzzsumo: Buzzsumo analysis the social share counts and gives insights on what content gets shared the most. It also enlists the influencers involved with the content. It makes it easier to keep a track of your competitor.
3. Bitly: Bitly is a link shortener tool. It also manages the links and see the insights of the links. Bitly also allows branding, which means you can use your brand name in the links.
4. Meet Edgar: Meet Edgar is a social media scheduling tool. It enables you to categorize and select time slots for your content. The content rotates and stays in the queue until you delete it.
5. Brand24: Brand 24 is a social media monitoring tool. It keeps track of people who mention the business on the internet. Thereby, enabling faster communication with the consumers.

Social Media Marketing Services provided by Sharptech

Sharptech is a Social Media Marketing Agency in Dubai. It makes use of different social media tools and services for website design and development to give the clients overall amazing experience at the most affordable prices. This makes Sharptech a top Social Media Marketing Company in Dubai. Sharptech is a social media agency which provides all the services provided by different marketing tools in a single place. The services include scheduling, logo making, animated presentations, website designing with key factors such as secrecy and quick delivery. Sharptech is a unit of skilled digital media experts who take care of the consumer requirement and make sure every requirement is fulfilled within the given budget. We at Sharptech understand that different consumers have different requirements and do not adapt the conventional uniformi approach, thus making Sharptech the perfect choice for your company.

The social media marketing services provided by Sharptech include:

1. Campaign ideation: Sharptech makes sure your campaign is one of a kind and stands out.
2. Campaign execution: Sharptech analysis the consumer behaviour and helps you gain more sales through the campaign.
3. Content Scheduling: Sharptech provides you with the option of content scheduling which enables you to schedule posts and thus ensures consistent content posting.
4. Laser focused Ad Targeting: Sharptech takes into account the demographics, psychographic, geographic and behavioural aspects and targets the right audience for the campaign.
5. Influencer marketing: Sharptech experts analyze the market and can choose influencers best suited for your campaign.
6. Social media tracking and reporting: Sharptech gives you a month record of unique page visitors, page views, popularity and trends. it also provides you with various web analytics for market research.
7. Video streaming and promotion: Sharptech has a team of graphic designers and social media managers, who plan and help you implement the video according to your campaign. The content writers make sure the keywords and metadata are highly relevant thus providing SEO for your videos.
8. Pay per click: Sharptech provides Pay per click optimisation which drives more and more traffic to your website. Sharptech also makes use of Google AdWords, LinkedIn, Facebook, Twitter advertising and Google listings to increase traffic to your campaign.
9. Search Engine Optimization/ Search engine Marketing: Sharptech used Strategic content curation and targeted keyword search so your campaign appears in the top positions in the search results. Thereby providing maximum search engine optimisation.