Are you a businessman and finding the best possible way to grow your business? In today’s world, digital marketing plays an essential role in promoting and growing business. It helps generate leads, find new clients and customers, which leads to an increase in sales. If you are not aware of digital marketing services, you certainly don’t know which service is suitable for your business and how it will help you achieve your business goals. This blog will help you to understand which digital marketing services are right for your business. You can later hire any digital marketing company or build an in-house team according to your needs. It will help you to analyse your marketing goals, allocate budget and suggest genuine recommendation of services that are effective and have the right ROI for you.
Following are a few popular digital marketing services which act differently in various industries and gives fruitful results:
- Web Design and Development
According to a recent study, 88% of consumers perform online research before making a purchase, for that its essential to have an online presence through your business website. The website should be simple, yet engaging, useful and informative that should answer all the visitors questions, build trust and compel them to purchase your products or services. If your business doesn’t exist online, then it can’t stand in the market. To stand firm in the market, you have to build your business website, where the target audience can visit and know about your brand. While building your website, you should keep one thing in mind that your website should be easy to access, navigate and mobile-friendly. If your website doesn’t work correctly on all the devices, you can lose out on business. The visitors will find it hectic to browse through it and won’t connect with you, leading to the wrong impression.
- Search Engine Optimisation (SEO)
There are three types of Search Engine Optimisation they are,
- Organic Search Engine Optimisation
If you want to boost your business, you should start organic SEO for your website. It will help you optimise your business websites by checking whether your website is accessible by search engines, especially Google. Your website will show in the top results by using all the relevant keywords related to your business. Organic SEO is affordable as it is free, unlike PPC advertising (Pay Per click). To bring your website in the top list of search results, you don’t need to pay any search engines, including Google. All you need is to develop the website correctly with proper keywords and useful content that tell about your brand and business. Your customer and Google will know why they should choose you for the products and services. To get a good result, you have to invest time.
- Pay Per Click (PPC)
If you need immediate leads and have a fair amount of budget to invest, you should pay for Pay Per Click advertising. It is used when an individual wants measurable results in a short span. If you have started a new business or a start-up and want to show up in search engine results today itself, then PPC is the best way you can go. The ads which pop at the top of your Google search results with the label of “ads” are Google AdWords PPC ads. The effective PPC platform to run your campaign/ads is Google AdWords. PPC ads are similar to organic search engine results, but what makes them different is that they are costly, and an organic search engine is for free. To get the first position, you have to buy the most relevant and useful keywords depending on your industry by bidding on those keywords. However, it’s essential to have professional marketer or hire an SEO agency who can research by optimising your website and ads to keep the cost of PPC ads down.
- Local Search Engine Optimisation
In simple terms, local SEO is a location-based offshoot of organic SEO. If your business is related to bricks and mortar business, this is an effective and affordable option for your business. Local SEO is the same as organic SEO. It involves optimising a website to show-up specific keywords in Google as well as other search engine results. The only difference is its keyword are location-based. For instance, if you have a Thai restaurant located in Mumbai, then “Thai restaurant in Mumbai, Thai Restaurant Mumbai, Thai Food in Mumbai, etc.” will be the best keywords for your business. If you have a website/video editing software business, you should target the entire country’s market. The keywords should be non-location specific, rather than targeting city and states as it will be more beneficial to rank. Local SEO helps establish local directory listings and citations throughout the internet and popular social media sites, such as Facebook and Instagram. For listing your business on Google Map, it is essential to claim and optimise your Google business page.
- Social Media Marketing
Suppose you are a consumer-facing business and looking to build brand awareness as well as loyalty. In that case, social media marketing is right for you as social media platforms are best for service businesses that thrive off repeat customers. If we talk cost, then social media advertising is unlike traditional marketing. It’s cheap, and just like traditional advertising, because it’s an excellent way to ensure that the brand is omnipresent and it will stick to consumers’ minds. Your social media marketing campaign will be successful if it will consist of interactive/informative content. The campaign should be attractive and target the right audience.
The above mentions are few types of digital marketing service. To know more about suitable digital marketing services for your business, you can connect with us!