Google is the world’s most preferred search engine in 2021. It is ahead of its competitor search engines, including Yahoo and Bing, with more than 5.14 billion daily searches. Everybody wants to show up on the first page of the Google search results, but it can be difficult because SEO is frequently changing, and a website must adapt to be on track with these changes. With over 200 ranking factors, Google seeks only the most relevant sites for higher ranking. While it is not easy to run a business and handle search engine optimization, any local or international company can hire an experienced SEO Agency in Mumbai, India, to give their website the boost it needs.
Take a look at some of the essential factors that help improve page rankings on Google.
- Premium Content: High-quality content is the key to achieving better rankings. Google ranks a page high when it offers fresh and unique content to users. Irrespective of how well a website is optimized, if Google does not notice valuable content, the website won’t receive a high ranking. Often, working with a digital marketing agency helps in adding quality content to a website.
- Backlinks: Next comes backlinks. Google’s ranking algorithm puts great emphasis on it as this is what allows the crawlers to discover a website for indexing purposes. The combination of backlinks and relevant content is an effective way to gain organic traffic. When a site includes backlinks from reputed websites, Google gets confident about ranking it higher. Backlinks make a website and its content trustworthy.
- Search Intent: An established SEO Company in Mumbai can tell you that Google also considers search intent for rankings. This means if a website can offer the searcher the content they need, it has a higher probability of ranking well. Hence, the content created must match the search intent of the user.
- Mobile Friendliness: For websites that take long to load and do not support mobile devices, the ranking will be drastically low. In 2019, Google made mobile devices its priority. So, a website needs to be optimized for mobile devices.
While there are several other important factors Google considers for page rankings, these are some of the many unavoidable ones that could help you with traffic and rankings. Get in touch with a reputed digital marketing company to gain higher ranks in search engines.