Are you weighing the pros and cons of organic vs. paid social media? You’ll likely want to do a bit of both.
Using organic and paid social media for different purposes is a different beast. Nevertheless, it pays to know the pros and cons of each approach for a holistic approach that balances awareness and conversion.
How does organic and paid traffic differ?
Traffic to a website comes from two main sources: paid traffic and organic traffic.
Google searches generate organic traffic, which refers to customers who click on your website as a result of their search. As a result, SEO knowledge is very important for generating organic traffic.
When a website is optimized to Google’s standards, it makes it easier for your audience to find it. Search engine optimization allows a site to rank more highly on search engine results pages (SERPs), making it easier for customers to find you. Traffic from organic sources is what brings in organic traffic.
Pay-per-click marketing generates paid traffic, on the other hand. Each time a customer clicks your business’s ad and visits your website, your business pays a fee.
Integrating Organic and Paid Content for Maximum Success
Organic and paid social media advertising both have pros and cons, but the best social media marketing strategies combine the two for maximum success. There are different goals for paid and organic social media posts.
Essentially, organic social media should be used to keep current customers satisfied and engaged, while paid social media should be used to gain new customers. It is important to note that both methods can increase a brand’s return on investment.
Finding the right balance
Choosing the right balance between organic and paid traffic can be a challenge, but it is essential. As with any strategy, there are advantages and disadvantages to both organic and paid traffic.
Paid and organic traffic should be used in tandem to reduce the effects of both strategies.
A pay-per-click campaign will keep your business profitable and enable you to measure the success of the campaign, whereas an SEO-driven approach to organic traffic will increase brand loyalty.
Do you need help putting together your marketing strategy? Let us at Sharptechhelp you increase the effectiveness of your marketing by getting in touch with us today!