Social media marketing is one of the leading strategies to market e-commerce brands in 2021. It is the most effective way for brands to connect with their target audience, and hiring a social media marketing company is the preferred way to utilize new marketing techniques. Below are the top 10 social media trends that every online business should follow.
Posting Live Videos
These are short clips, usually ranging from 15-30 seconds that can help you promote your brand and its offerings. Brands are focussing on live videos for engaging with customers as most audiences want to watch live videos.
Creating Regular Stories
Stories are short, engaging, and fun, grabbing the interest of a brand’s customers. A business can perform this task itself or consider a social media marketing agency to create unique stories to market products and services.
Offering Chatbox Communication
The best way to communicate with your customers is to use the chatbox feature on your website. Powered by AI, chatboxes are quick at understanding queries and offering the best possible solutions.
Incorporate AR & VR Technologies
This year marks the rise of digitization, and the forerunners are augmented and virtual reality. A brand can attract more visitors and boost conversions with AR/VR because everybody loves experimenting with groundbreaking technologies.
Invest in Influencer Marketing
One of the best ways to boost brand presence is to seek influencer marketing. Hire a digital marketing company associated with popular social media influencers and collaborate with them to promote your business.
Target Locally
An SMB should target audiences locally using geo-tagging features. It facilitates the discovery of a brand in particular areas.
Use User-Generated Content
UGC serves as proof of your services and products’ quality. By encouraging user-generated content, you can get closer to your customers.
Opt for Social Media Groups
Social media experts recommend engaging with customers through forums and groups as it is a direct communication process between brands and customers.
Experiment with Memes
Memes are the most popular things on social media. It is the fastest-growing trend you must take advantage of. With the help of a digital marketing agency, create and post compelling memes to draw attention.
Focus on Conventional Marketing
People prefer engagement. Any form of content you post must be engaging and should compel your audience to choose conversion.
Following these trends can significantly enhance your brand in 2021. How many have you implemented yet?