With every passing year, it is getting harder to stay ahead of the competition, but working with a digital marketing company can help. While there are several ways to increase website traffic, here are the top 10 SEO trends you need to succeed this year.
- Brand Authority – Boost your brand’s credibility by ranking your pages high on the SERPs. Achieve this by posting high-quality keyword-rich content and using backlinks.
- Videos – By posting interesting videos, connect with millions of people across the world. Most spend half their day watching short clips than reading long blogs.
- Mobile Compatible – Most users browse the Internet using their phones, and Google prioritizes responsive websites, so ensure having a mobile-friendly website. Hire an SEO agency in Mumbai to facilitate website and content optimization for mobiles.
- Simple UI – Since everybody has less time to spend, focus on offering an easily-navigable website to users. Through a simple browsing solution, you can expect more traffic. People love to work effortlessly, even if that means browsing a website.
- Website Speed – The loading speed of a website is a huge trend now, and any site that loads within milliseconds receives higher traffic and conversion.
- Clever Keyword Usage – Hire an SEO company in Mumbai to make the most out of keywords. The professionals know how to best use keywords for better ranking. With the evolving algorithms, Google can detect keyword-stuffing easily and rank your pages low.
- Time on Site – Although it is a predominant SEO factor, it is still trending. When users spend a long time on a website, Google believes it has offered the visitor what they were looking for. Do this by putting intriguing and unique content on your website.
- Zero-Click Search – It appears on the search results right above the first organic result. By using FAQ on your site, you can answer a searcher’s query instantly, improving your brand’s credibility.
- Search Intent – When you can suffice the search intent of the searcher by providing relevant information, it works as a boost for your website.
- Voice Search – With technology, voice search is set to make a huge impact on search queries. Optimize your website and content for voice search using keywords.
These trends will change how people know SEO, and the only way to outrank your competitors is by adapting constantly.